Auchan, the Enzo Hotel Group, and Bburago all provided their efforts to make the shopping experience a little more enjoyable for their customers.

First, to capture the customer's attention, a real live Ferrari, provided by the Enzo Hotel group of Luxembourg. Of course, to move it into the store, they needed to use the revolving doors.

Then, courtesy of Auchan, a special selling area was set-up, featuring of course our Ferrari Race and Play Products.

And the Enzo Hotel Group did not just provide the Ferrari, they also had Bburago model cars in their rooms to further encourage guests to get out and shop. What a great experience for shoppers, and fans of real, and replica Ferrari automobiles! Thanks to all that participated, and a special thanks to our distributor, Yoohoo Land, who assisted Auchan and Enzo Hotels in the promotion.